Advertising Rules

Here you can read the terms and conditions of advertising using the Advert Manager.

We carefully review each ad before placing it, so that the advertisement is interesting and acceptable to Telegram users.

Ad appearance requirements

1. Picture

  • - High quality
  • - Lack of prohibited content (see below)

2. Text

  • - Following the rules of the Russian language
  • - Lack of profanity
  • - Missing Emoji Characters
  • - Lack of prohibited content (see below)

Prohibited content:

1. Counterfeit goods

Advertising counterfeit products using the Advert Manager is prohibited. Counterfeit goods are products marked with signs and logos that are identical or very similar to a registered trademark. Copying the brand identity, fake goods are trying to give out a genuine product of the owner of the brand. This rule applies to the content of ads, sites and applications.

2. Dangerous goods and services

We care about security both on the Internet and beyond, and do not allow advertising of goods and services that may be harmful to health and cause material or other damage.

Examples: drugs of chemical or vegetable origin, psychotropic substances, devices for drug use, weapons and ammunition, explosives and pyrotechnics, instructions for making explosives or other dangerous devices and materials, tobacco products.

3. Aiding unscrupulous activities

We pay special attention to the accuracy and openness of advertising materials and do not allow unfair content to be shown.

Examples: programs and instructions for hacking computer systems; artificial traffic increase or ad impressions; making fake documents; fraud in education.

4. Invalid content

We adhere to the policy of freedom of opinion and mutual respect and do not tolerate insults to users. Therefore, we prohibit the display of ads and landing pages that contain shocking content or that promote hate, intolerance, discrimination, and violence.

Examples: threats and harassment against people or groups of individuals; racial discrimination; promoting intolerance on any grounds (and attributes of the communities that practice it); images of crime scenes or accidents; animal abuse; killings; personal injury; extortion and blackmail; sale of goods produced from endangered species of animals; profanity.

5. Adult Content

When creating ads, it is important to take into account user preferences and legislation. We do not allow the use of adult content in ads or landing pages.

Examples: strip clubs; erotic cinema; sex toys; magazines for adults; products to increase sexual activity; dating websites; models in sexually-challenging poses.

6. Alcohol

We do not allow advertising of alcohol and similar drinks.

Examples: beer; wine; sake; spirits; sparkling and fortified wines; non-alcoholic beer and wine; soft drinks obtained by distillation.

7. Gambling

Gambling advertising is also not allowed in the Advert Manager.

Examples:casino; sites where you can bet on sports scores or on card games, bingo, roulette; public and private lottery; sites of bookmakers; resources with special offers or promo codes for gambling sites; online casino game guides; sites where poker is offered without cash bets; sites with other cash games.

8. Political materials

Political content ads are not allowed to be placed using the Advert Manager.

Examples: promotion of political parties or candidates; propaganda of political views.

9. Financial services

We want users to get the information they need to make informed decisions. They must have all the data to assess the value of financial products and protect against fraud or fraud.

Financial include all products and services related to financial, investment and cryptocurrency management.

About the ad approval process

How ad approval works

After you create or edit an ad or extension, the review process begins automatically. All content in your ad is reviewed, including your text, image and links. During this process, the ad’s status will be "Under review."

If your ad passes the review, its status will change to "Approved," and it will start to run. If the review indicates that your ad violates a policy, its status will change to "Disapproved," which means it can’t show anywhere. You’ll be notified of the policy violation and told what you can do next.

How long ad review takes

Most ads are reviewed within 1 business day. However, some reviews take longer if the ad requires a more complex review.